The marketing team at Alpha 1 helps our independent retailers communicate the value their stores bring to the local communities they serve. Armed with extensive knowledge regarding the Metro-NYC area, we focus on understanding the needs of your neighborhood shoppers in order to provide strategic tools and innovative platforms to build brand equity and gain loyalty among your core demographic. By combining traditional tactics with contemporary digital initiatives, we provide customized marketing recommendations based on your unique needs and goals.
Traditional and new media focused initiatives, including FM radio, Pandora, digital, mobile, in-store radio, newspaper, circulars, community events and more!
Vibrant custom circulars produced by our in-house staff of graphic artists and specialists designed to cater to your customers.
Labels, shelf talkers, window signs and more. Our design team creates, produces and delivers POS materials to your store on a weekly basis. It’s that easy.
A full menu of digital solutions let you connect with your customers online, keeping the relationship and the conversation going out-of-store.
Exclusive in-store shopper marketing programs that help drive sales, build loyalty, and reward your best shoppers—supported by additional in-store initiatives at no cost to you.
From tournaments to parades, authentic grassroots events establish your store’s identity, while allowing consumers to engage and interact with top name brands.
Events that celebrate and empower our communities, allowing you to be a responsible neighbor and active contributor to the areas you serve.