Building on our track record for success in reaching a diverse group of inner-city consumers through our supermarket merchandising programs, and armed with extensive knowledge regarding metro- New York’s growing and changing demographic landscape, we have created a robust marketing group at Alpha 1 Marketing with a passionate focus on meeting the needs of our diverse consumer base.
Our marketing initiative is multi-cultural and comprised of four categories:
- EVENT MARKETING
- MEDIA PRESENCE
We believe that combining aspects of these four elements will build brand equity, while gaining share of heart among the inner-city consumer. Our team has established relations with top local concert promoters, festival and parade organizers, as well as media placement services for print, web, radio and tv, and key city agencies and departments. We build customized marketing packages based on your needs and goals.